Ian Chadd, a student in the Economics Ph.D. program, has won a $15,000 Doctoral Dissertation Improvement Grant (DDIG) from the National Science Foundation, for his research project “Limited Consideration and Positive Spillovers in Advertising”.  The DDIG is a highly competitive award that funds students’ research expenses.  Ian will use his award to pay the costs of running a laboratory experiment to investigate the hypothesis that advertising a particular product can increase the demand for competing products by making the audience more aware of the product’s existence.  Congratulations to Ian and to his advisor, Professor Erkut Ozbay

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