The Evolution of Retailing: A Suggested Economic Interpretation
Roger R. Betancourt and David A. Gautschi
,
4
(
3
)
International Journal of Retail Marketing
217-232
April
1986
Abstract
An analytical framework, based on the concepts of house-hold production on the demand side and joint costs on the supply side, is applied to describe the nature of retail activities and the evolution of retail institutions.
